Starting at 12 o’clock on June 2 (US time), or 0 o’clock on June 3 in Vietnam time, tens of millions of Facebook, Instagram accounts in the US and many other countries have simultaneously changed their avatars to black. , comes with the hashtag #blackouttuesday in response to the campaign of the same name.
Ariana Grande, the popular Instagram account with more than 189 million followers, changed the black avatar and sent the message: "Spread the power, and if you protest today, keep it safe". . Dwayne "The Rock" Johnson, the actor with 185 million followers, also changed his avatar to respond, along with the hashtag #normalizeequality (equalization) and #blackouttuesday.
Around the same time, the Google search keyword for "Blackout Tuesday" and "blackout image" spiked according to the Google Trends tool.
The "Blackout Tuesday" campaign took place on June 2 (US time), to call for the solidarity of the community against racism after the death of George Floyd. , African-American man strangled and killed by police in US.
The founders of this activity said they want "Tuesday to turn off the lights" is a day that all Americans will work together and connect with the community as an emergency act to show responsibility responsibilities and end social injustices.
Platforms like Apple Music, Spotify, and YouTube Music also took part in this activity by honoring black artists and singers from around the world. The TikTok network chooses to turn off the list of self-suggestions when playing videos.
In addition, many record labels, such as Sony / ATV, Warner Music ..., also announced that they will accompany the artists and colleagues on "Blackout Tuesday".
The death of George Floyd ignited the long-standing "fire" that had started to fight racism in the world.
In another move, many artists in the United States and those who are active in the world music industry have joined hands with the hashtag #TheShowMustBePaused (Music activities must be stopped), and voiced their voices. share and convey meaningful messages and contribute their voice in the fight against racism.
“I cannot forget the image of a man on his neck. My heart hurts, ”famous US TV host Oprah Winfrey shared on her personal Twitter after the incident.
Canadian singer Justin Bieber emphasized: “All this has to end. I was extremely angry and heartbroken when I witnessed the death of George Floyd. Racism is a crime and we must act together. ”
