Instead of operating until midnight and closing until dawn, many Chinese service businesses are being encouraged to open their doors in the new hours from 18:00 to 6:00 the following morning.
In Beijing, the local government pledged $ 700,000 for night business development activities in 10 streets with night food, 16 night markets and convenience stores open in the North. Kinh.Small business households will also receive support of about 70,000 USD.
At the same time, public transport services such as the subway are also adjusted to increase the route, extending the service time to meet the travel needs of passengers to these night quarters.
As in Beijing, from May to October, public transport hours will increase by one and a half hours on Fridays and Saturdays, especially with routes running through areas. night business.
This way of doing it partly shows effectiveness. In pedestrian streets like Wangfujing, Qianmen, Xidan or Sanlitun downtown, sales at stores increased by more than 50% within the past 3 months. According to the statistics of Didi, the largest car manufacturer in China, the time when the driver catches the most customers is from 22:00 to 6:00 the next morning.
Along with promoting night business activities, provincial officials have also focused on strengthening public security measures. Camera, protection is enhanced at many commercial centers. Call companies provide hotlines so customers can notify them immediately when there is an emergency.
Besides Beijing, other Chinese cities such as Shanghai, Tianjin and Nanjing in the past two years are also implementing various measures to boost the night economy through measures of cash subsidies. as well as promoting night public transport.
The major trade centers in the cities along with Hong Kong and Shenzhen also maintain the night working regime at financial transaction centers, logistics, import and export, freight forwarding to serve the container ship exports from China, or Northeast Asian countries to the US - the country’s No. 1 export market. The cause of the "night owl" regime may be that the time zone is contrary to the US and China, forcing commercial transactions to be done in parallel to ensure smoothness.
The night economic policy is seen as a measure to stimulate China’s economy in the context of the second economy in the world severely affected by the trade war with the US.
According to recently released statistics, China’s second-quarter GDP growth stood at 6.2%, the lowest since at least 1992 and lower than 6.4% of the first quarter. Exports of industry and exports face deceleration, GDP growth in 2019 of the world ’s most populous country is forecast to fall to the lowest level in three decades.
According to analysts, the Chinese economy can stabilize and recover in the second half of this year or not depends very much on whether the stimulus policies that the Government of this country can launch can revive. production and reduce the effects of trade war.
