iPhone record prices in China

Suning - one of Apple’s largest retail partners in China - is currently reducing the price of its iPhone 11 Pro Max 64GB memory version to only 7499 yuan (approximately 25 million VND). Compared to the genuine retail price posted on Apple’s website, this reduction is equivalent to VND 5.3 million.

Along with that, the iPhone 11 version of 64GB memory also dropped to less than 500 yuan (1.6 million dong).

In addition to Suning, many other online retailers such as JD.com, Gome, Dangdang, and even Tmall - an authorized Apple dealer in China - have also discounted the "floor price" for iPhone models. new system.

The declines of iPhone 11, iPhone 11 Pro and 11 Pro Max are 10%, 13% and 15% respectively. This is the first time the iPhone has been depreciated so quickly in a country of billions of people. This is considered by some experts to have a great impact on the market in many countries in Asia, typically Vietnam, because most of the goods from our country are from China.

iPhone in Vietnam lost value fast

Due to the influence of Covid-19, the Vietnamese mobile market has also witnessed many iPhone models, from phones launched long ago such as iPhone 7, iPhone 7 Plus to even just launched models. markets such as iPhone 11, iPhone 11 Pro or iPhone 11 Pro Max have all dropped in sho‌ck.

According to a survey at an online sales agent, the iPhone 7 Plus, iPhone XS, iPhone XS Max are discounted a lot with a discount of 2-3 million. Especially, the iPhone 11 Pro Max has a reduction of up to 5 million.

Meanwhile, models including iPhone 7, iPhone 8 Plus, iPhone 11 and iPhone 11 Pro also saw a decrease of 300,000 - 500,000 VND.

It is worth noting that most of the iPhone phones in this sale are genuine, not used ones. This shows that Apple’s business situation in Vietnam is really having problems.

Previously, Apple devices such as iPhone, iPad, MacBook, ... have always been popular with consumers and keep prices relatively long, despite years of use. But so far, even the new iPhone models have "flown" after only a few months of sale.

Apple lagged behind its rivals

Even ignoring the reason for the declining market caused by the Covid-19 pandemic, Apple is actually facing many problems, the most important perhaps being the lagging behind in the technological race.

Mo Jia, a global mobile market analyst at research firm Canalys, said that although many smartphone brands in China recovered after the Covid-19 epidemic was under control, Apple still did not lie. of these.

The expert emphasized Apple’s delay, particularly in the deployment of 5G on iPhone lines, which is the factor that makes them "lose points" in the eyes of consumers in countries with 5G infrastructure such as the US, China, Korea, ...

"The majority of consumers will want their new device compatible with the new telecommunications infrastructure of the country where they live," Mo Jia said. "Apple only brings iPhones running 4G, and these devices are much more expensive than other competitors in the market."

Design and features are also said to be two of the iPhone’s weaknesses. While most Android smartphones have made many breakthroughs in appearance, such as a borderless design, no notch, ... and possess new technologies such as in-screen fingerprint sensor, 8K video recording, etc. ... Apple is still quite slow in its changes.

In 2019, Apple was surpassed by Huawei for the first time and dropped to third place in the global rankings. In the Vietnamese market, according to the February 2020 report of market research firm GfK, Apple’s retail sales are also lower than VinSmart - the new brand launched in only 15 months.