Cung cap dich vu tai nhac so "khong gioi han" toi cac thue bao di dong se giup Nokia va cac hang dia kiem bon tien, ga khong lo Phan Lan du doan.

"Chung toi hy vong se thu duoc loi nhuan tu ca 2 nguon: kinh doanh dien thoai truyen thong va cung cap dich vu "Come with Music", Giam doc kinh doanh Âm nhac Liz Schimel cua Nokia cho biet.

Nokia cung chinh la hang san xuat dTDd dau tien that su man ma va tich cuc voi viec khai thac - kinh doanh noi dung di dong.

Khac biet va sang tao

Goi san pham nhac di dong ma hang nay chuan bi cung cap duoc quang cao la "se khac biet voi tat ca cac goi dich vu hien co tren thi truong, boi nguoi dung co the luu tru nhung ca khuc tai ve trong suot 12 thang".

Tuan truoc, Nokia cung da dat duoc thoa thuan voi Sony BMG de cung cap cac ca khuc cua hang nay tren dich vu Comes with Music.

Truoc do, vao thang 12 nam ngoai, Nokia cung ky ket hop dong tuong tu voi hang dia lon nhat the gioi Universal.

Viec co duoc su hau thuan cua hai hang dia dai gia se giup Nokia thach thuc mo hinh ban nhac theo kieu "tai bai nao, tra tien bai ay" dang thong tri thi truong nhac so hien nay.

"Mo hinh moi that su sang tao va moi me. Nhung no cung doi hoi cac hang dia doi tac phai tu duy theo cach khac", ba Schimedl binh luan.

Theo nguon tin khong chinh thuc tren bao gioi, Nokia se tra cho Universal 35 USD doi voi moi chiec dien thoai di dong nghe nhac ban duoc.

Ngoai ra, voi 35 ca khuc ma nguoi dung download dau tien, Nokia cung se chi mot phan phu phi cho Universal. Gia dinh nay co nghia la loi nhuan cua Nokia se bi an lem toi 40%.

"Nhung bai bao nay hoan toan hieu sai y tuong dang sau mo hinh Comes with Music", ba Schimel binh luan, nhung lai tu choi tiet lo phuong an phan chia loi nhuan chi tiet.

"Su thanh cong cua Comes with Music co the anh huong tieu cuc den doanh so tieu thu cua CD, von da qua eo uot trong thoi gian gan day", nha phan tich Mark Mulligan cua hang Jupiter Research nhan dinh.

Nam 2007, doanh thu cua thi truong nhac so toan cau chi dat 2,9 ty USD. Trong khi ay, Nokia da ban duoc tong cong 146 trieu chiec dien thoai tren pham vi toan the gioi.

Neu tat ca so dien thoai nay deu duoc trang bi dich vu Comes with Music, thi chi can moi chiec dien thoai co gia thanh tren 20 USD, dich vu cua Nokia cung co gia tri lon hon ca thi truong nhac so.

"Comes with Music co tiem nang de ngang ngua, tham chi la qua mat gia tri hien tai cua ca nganh cong nghiep nhac so", ong Tero Ojanpera, Giam doc kinh doanh Giai tri va Cong dong cua Nokia tuyen bo trong cuoc hop bao hoi tuan truoc.

Doanh so tieu thu cua hai dong dien thoai nghe nhac dau bang cua Nokia - 5310 va 5610 da dat hon 4 trieu may rieng trong quy I/2008. Gia ban le cua hai model nay tren thi truong lan luot la 215 va 280 euro.

Voi thiet ke man hinh cam ung sanh dieu, "con de" dinh dam iPhone cua Apple da gay chan dong ca lang dTDd the gioi hoi nam ngoai.

Tuy nhien, muc gia khoi diem 400 euro cua no khien cho iPhone khong duoc chao don man ma tai chau Âu, mot thi truong ma Nokia van dang lam mua lam gio.

"Co ve nhu Nokia dang thay the Apple de tro thanh tam diem cua the gioi nhac so, voi Comes with Music", gioi phan tich nhan dinh.

Neu nhu Apple chi co suc anh huong lon tai My thi Nokia van la thuong hieu di dong so 1 o chau Âu, chau Phi va chau Á.

Cac hang dia rat muon hop tac voi Nokia de thach thuc dia vi thong tri cua dich vu Apple iTunes, don gian la vi "Qua tao" to ra rat "khenh khang" khi ban thao cac van de gia thanh dich vu va chia se loi nhuan voi doi tac.

"Comes with Music la mot trong nhung sang kien moi day hap dan cua thi truong nhac so. Chac chan iTunes se co mot nam kho khan, boi ve co ban, dich vu nay trong chang khac gi so voi thoi diem 4 - 5 nam truoc day.

Trong khi ay, the gioi di dong lai van dong va doi moi khong ngung", chuyen gia Mulligan cua Jupiter du doan.